Below are five noteworthy communications stories published during the week ending February 2, 2013.
“The New Republic Reimagines Its Future” by Christine Haughney, in The New York Times, Monday, January 28.
Chris Hughes, a co-founder of Facebook, bought The New Republic last March and has set out to reimagine this 98-year-old magazine for the future. He’s already hired a new editor, doubled the publication’s staff, and opened a new office. On Monday, the publication introduced its redesigned print magazine, website, and app.
The magazine has new features and articles but also keeps much that has made it editorially strong over the decades. “We’re holding onto the heritage of the magazine while trying to make it more responsive to what people are interested in and how they read in 2013,” Mr. Hughes said.
“Three Steps to Create a Compelling Business Story” by Gini Dietrich, on her blog Spin Sucks, Tuesday, January 29.
Dietrich, whose blog is filled with useful information about PR and marketing, quotes Larry Brooks, a writer of fiction, on the difference between a story’s idea, theme, and concept— with concept being the most important aspect of good storytelling. She then gives her own example of how she uses this approach in determining the concept for her Spin Sucks Pro website.
“Most of What You Think You Know About Grammar is Wrong” by Patricia T. O’Conner and Stewart Kellerman, in the February issue of Smithsonian Magazine.
Is there anything wrong with starting a sentence with a conjunction, ending a sentence with a preposition, or splitting an infinitive? O’Conner and Kellerman, bloggers at Grammarphobia.com, believe not. In this article, they discuss the myths about the “rules” governing these grammatical choices.
“Why You Need to Treat Your Social Media Strategy Like Your Content Strategy,” a blog post by Jordan Kasteler on Search Engine Land, January 29.
In this informative post, Kasteler, the author of A to Z: Social Media Marketing, writes, “Making your content more social and making your social posts more like content are a win for your entire business—both your content and your social strategies.” He lays out a number of suggestions for achieving these goals.
“5 types of blog comments you should never write,” a blog post by Mickie Kennedy on Ragan’s PR Daily, January 29.
In this important post, Kennedy lays out a good guide for the kinds of comments readers should avoid. His second suggestion—not to make comments that are controversial for the sake of being controversial—is timely and should be noted by everyone who considers posting thoughts on a blog, especially in light of the negative news coverage some types of comments are generating.