About David Clevenger Communications
I am a corporate communications executive with extensive knowledge and skills developed during a multifaceted career of both hands-on and leadership experience. Over the years, I have worked in a variety of external and internal communications roles for companies in various industries. Among these companies are Verizon Wireless, A.T. Kearney, Kraft, and Arthur Andersen. Also, as a communications strategist, I have consulted with, and written key documents for, many other organizations including Citicorp, Diners Club, and the American Medical Association.
I formed David Clevenger Communications after a business associate and manager of intellectual capital asked me to write a series of white papers, bylined articles, and other long-form content for her firm. This work has since expanded into my consulting on the message, goal, and context for intellectual capital being prepared by the firm’s executives, and to my consulting as well as writing long- and short-form content for other organizations.
Overall, I create and put into action communications strategies, tactics, and materials that support business, marketing, and communications goals, and help drive the success companies strive to achieve.
About My Blog on Business Communications
On this blog, I cover communications broadly, but always with the idea that each individual post relates in some way (even if not mentioned explicitly) to business communications specifically. Therefore, over the course of the blog’s lifespan, the accumulated posts will represent my view of the intersection of communications in general and communications about business.
I’ll discuss word usage, grammar, sentence construction, the structure of documents, communications tools, the strategies and tactics for communicating with specific key stakeholder groups, the execution of these strategies and tactics, and the evaluation of the success or failure of these efforts. As I see it: the whole communications process.
Occasionally, I might post statements that seem, at first glance, far astray from my topic. But in my perspective—developed over years of holding a variety of roles, including PR manager, employee communications director, speechwriter, executive communications manager, public affairs executive director, and others—they do relate (at least in some small, but important, way) to business communications.
And, therefore, they will, if we pay attention, make those of us who work in corporate communications, PR, and related functions (either as part of an internal staff or an outside agency) better at sharing relevant, informative, and engaging information with our companies’ customers, employees, online communities, and other stakeholders.
So, the purpose of this blog is to encourage a wider, and yet closer, look at what we love to do: communicate about our companies.