Below are five noteworthy communications stories from the week ending February 9, 2013.
“Age, Gender Determine ‘Go-To’ Devices” on eMarketer website, February 4.
As this article explains, TV in 2013 is still the go-to source of news and entertainment for most Americans, according to a new study by Harris Interactive. But young adults—those between 18 and 34—are quickly turning away from TV and relying instead on their laptops and smartphones.
Charts in this article show the percentages of different age groups moving to new devices and those considering replacing their computers with tablets.
“Nine Writing Mistakes You’re Probably Making” by Ben Yogada on The Huffington Post, February 5.
Yogada, the author of How to Not Write Bad, says that for writing, it’s the best of times because so much writing is being done and it’s the worst of times because much of this writing is bad.
He lists nine writing mistakes and explains how to correct them. The first mistake, for example, is being wordy. By “wordy,” though, he does not mean writing long sentences. He means using words that should be omitted.
“Pentagon gearing up to fight the PR war” by Walter Pincus, in The Washington Post, February 6.
In this informative article, Pincus says that although public relations (referred to as Inform and Influence Activities) is not new to the military, the U.S. Army is now embracing PR as a key element of its 21st-century military operations. He quotes the new Army field manual as stating PR is critical in “. . . leading operations toward attaining the desired end state,” and that “Victory depends on a commander’s ability to shape, sway, and alter foreign audience perceptions, and ultimately behavior, especially in the area of operations.”
These objectives would fit into almost any good PR campaign.
“The Peculiar Twitter Tactics of Social Media Influencers” by Haydn Shaughnessy, on the Forbes website, February 7.
Shaughnessy, suggests in this post that Twitter has “become the channel for the new motivational micro-speech,” leading the trend in social media to provide readers with inspiration and motivation. He says there are “social media influencers whose tweets and interactions are regularly interspersed with homilies,” and he gives interesting examples.
“10 Tips From Boing Boing On Making Online Content Sing” by Camille Sweeney and Josh Gosfield in Fast Company, February 8.
Sweeney and Gosfield are the authors of The Art of Doing: How Superachievers Do What They Do and How They Do It So Well. In this article, they excerpt from their book ten tips for building an addictive, compelling website. Their tips come from Mark Frauenfelder, founder of the online magazine Boing Boing, which has been published since 1995 and has 2.5 unique visitors a month.
The tips provide good advice. For example, the second one—be original—says, “Make the blog that doesn’t exist yet, but that you’d want to read.”