An Apostrophe Where It Shouldn’t Be

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What is it about apostrophes that makes people want to insert them into places where they have no business being placed?

I first noticed this sign, “Voted Best Sub’s By Our Customers,” with its glaringly wrong apostrophe several months ago, and have been waiting to see if someone would catch the mistake and correct it.

No one has.

It’s hard to see how the misuse of this apostrophe was overlooked by the owner of the restaurant or the painter of the sign, regardless of their education levels or disinterest in grammar. Could it be that they have never really looked at the sign, or that they simply don’t care? Could it be that not a single customer has mentioned the mistake, or that in hearing about it, the owner just passed the comment off as being unimportant?

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