The honest-to-God truth is that five minutes into the conversation I wanted to join Apple…. He painted a story, a strategy that he was taking Apple deep into consumer [marketplace] at a time that I knew that other people were doing the exact opposite. I never thought following the herd was a good strategy. You’re destined to be average at best. I saw brilliance in that.
Tim Cook, Apple’s CEO, at the D10 Conference, yesterday, on his first meeting with Steve Jobs, who was trying to hire him.